Effects of Overall Service Quality, Customer Value, Customer Trust, and Customer Satisfaction on Customer Loyalty in the Hotel Industry

This study examines the relationship between hotel customer loyalty and service quality, value, trust, satisfaction. It aims to validate a previously unidentified theoretical model in Indonesian hospitality industry. employs quantitative approach. First, survey was distributed 181 guests of four-star hotels Jakarta. Information regarding satisfaction gathered through surveys. Then, PLS-SEM utilized analyze collected data establish proposed Structural Equation Model (SEM). The findings indicate that quality positively influences found no correlation trust loyalty. However, there is positive loyalty, as demonstrated by test. Additionally, value influence positively. As result, suggested helps owners create program improve their order increase satisfaction, so raise profitability sector. By validating structural offering insight into consumer perceptions, this research benefits services Hotel operators will be better able incorporate